MOSCOW (MRC) -- BASF presented its latest solutions for applications in the Home Care, Industrial & Institutional Cleaning (I&I), and Personal Care markets at the HPCI Middle East and Eurasia Exhibition in Istanbul on December 3-4, as per the company's press release.
This congress is the biggest event in the region and focuses on ingredients and applications for the cosmetics, detergents, and cleaning products industry."
Regarding home care applications, there is a growing demand for detergents and cleaning products that clean quickly and efficiently, provide care, are safe and easy to use, and save resources. With Sokalan HP 20, BASF is introducing a special polymer for the formulation of liquid detergents. Even at low temperatures, it actively disperses particulate soil from clothes and prevents graying - this ensures clean laundry with low energy consumption.
Besides its performance, the esthetics of the cleaning product is also gaining importance. The market is calling for liquid detergents and fabric softeners in transparent bottles, bright colors, and creamy textures. For the formulation of this product category, special Rheovis rheology modifiers and Tinogard/Cibafast stabilizers that protect the products against light- and oxygen-related degradation were presented at the exhibition. These can extend the esthetics and shelf life of market products in transparent packaging.
Market empathy and science excellence are the pillars of BASF’s Personal Care business. To even better connect both strengths with one another the company has implemented a new approach based on consumer research. A validated typology system helps define the personality characteristics and needs of six consumer archetypes and translate these needs into innovative personal care products. Based on consumer studies in France and Germany carried out by BASF and TNS Infratest new formulation concepts for anti-aging face care and hair conditioning have been developed. The concepts translate consumer needs into tailored solutions and enable efficient targeting of different personality profiles.
BASF’s innovative emulsion concept SWOP technology enables the formulation of personal care products with new textures and unusual sensory perception. SWOP emulsions are oil-in-water emulsions that become water-in-oil emulsions during application and thus combine the advantages of both. Products based on this technology moisturize, nourish and protect the skin. They absorb quickly and produce a fresh and light skin feel during application.
Cetiol Ultimate answers to the rising market demand for new textures with excellent skin feel in cosmetics industry. Here, this ultra-fast spreading, 100% natural based, fresh and dry emollient meets a wide range of claims - from ultra-thin water-in-oil formulations and dry face oils to pleasant feeling face and sun creams. Personal care products with Cetiol Ultimate are easy to apply, absorb quickly and leave a smooth skin feeling. At the same time, the emollient provides good pigment wetting and enhances color shade stability. Thus, it also performs well in color cosmetics formulations - like light foundations with improved coverage and a powdery sensation. As it is readily biodegradable and approved by Ecocert, COSMOS and Natrue, Cetiol Ultimate is also suitable as a sensory booster for natural cosmetics.
As MRC wrote before, in April 2014, BASF introduced new ingredients and innovative concepts for the personal care market. Driving forward the development of the brand Care CreationsTM, the company is taking a more and more science based approach to explore consumer needs: the focus is on a validated typology system with which users can define different consumer personalities.
BASF is the leading chemical company. It produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.
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