MOSCOW (MRC) -- BASF, the world's largest petrochemical major, has developed new ingredients and innovative concepts for the personal care market, as per the company's press release.
Driving forward the development of the brand Care CreationsTM, the company is taking a more and more science based approach to explore consumer needs: the focus is on a validated typology system with which users can define different consumer personalities.
Based on the results of one study carried out for conditioning hair care products, BASF is presenting a new formulation concept that picks up the personality traits and emotional needs of the different consumer archetypes and translates these requirements into exceptional conditioning products. Furthermore, the company has developed new ingredients for personal care products. Some of them are already tailored to the needs of the archetypes.
Thus, the new Ultrahold Power styling polymer targets the "Energetic" archetype with its dynamic consistency for sensational looks. It provides better hold in applications such as hair spray, gel and cream, it is easy to use and provides a high level of formulation flexibility.
The demand for better hold in styling gels continues. The rheology modifier Luvigel Fit UP increases the performance and styling power of formulations. The polymer reduces the risk of flaking from extreme styling formulations and broadens the spectrum for bold and dynamic hairstyles that are preferred by the "Energetic" archetype.
This new hair dye is characterized by its great color intensity and excellent color stability when shampooing, even at low dosage. Easy to formulate, Vibracolor Moonlight Blue introduces a wide range of fashion shades - from very light to intensely dark blue, as well as brown and other dark shades. It thus appeals to the desires of individualistic and creative consumers in particular.
Cetiol Ultimate answers to the rising market demand for new formulation textures and appealing skin sensations in cosmetics industry. With this ultrafast-spreading emollient, BASF meets a wide range of claims from ultra-thin oil-in-water formulations to smooth dry body oils and very light facial foundations that ensure a good coverage. Thanks to its volatile properties, skin care products with Cetiol Ultimate are easy to apply, absorb quickly and leave a smooth, fresh skin feeling. The natural-based, volatile hydrocarbon is readily biodegradable and approved by Ecocert and COSMOS.
PerlauraTM, a water extract from the roots of meadow bistort (polygonum bistorta) participates in the maintenance of the dermo-epidermal junction and dermal capillaries cohesion for a combined optical and biological radiance. The new anti-aging active contributes to restore skin’s homeostasis and integrity. Within four weeks, the skin appears visibly brighter with a smoother, more even surface.
RadianskinTM is a pure molecule that erases dark spots from the face and hands. RadianskinTM reduces melanogenesis through an innovative mechanism blocking the melanin release by the melanocytes, an alternative to the broadly known inhibition of tyrosinase. Besides unifying the complexion, the active also helps slow down premature photo-aging of the skin by preventing cell damage caused by UVB radiation and reducing the release of inflammatory cytokines. The skin is safely evened and protected from pigmentary disorders within 14 days.
The red algae hydrolysate with proven efficacy on both face and body reshaping, was inspired by studies conducted in the field of obesity. Two compounds that are found in abnormally high concentrations in obese subjects have been targeted: spermine and spermidine. These two compounds take part in many mechanisms in fat metabolism: activation of lipogenesis, inhibition of lipolysis and activation of preadipocyte differentiation. Slim-Excess acts like a molecular trap, blocks these two polyamines and redesigns the face contours within four weeks.
As MRC wrote before, BASF has recently been awarded the Good Manufacturing Practice (GMP) certification for cosmetic ingredients according to the European Federation for Cosmetic Ingredients (EFfCI).
BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications.
BASF is the leading chemical company. It produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.
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