MOSCOW (MRC) -- At this year’s Cosmetagora exhibition, BASF,e world's largest petrochemical major, showcases two new personal care solutions inspired by life: the anti-aging face care concept "Beautiful Faces" and "Color Trends 2016" - a trend-driven collection of effect pigments, as per the company's press release.
The formulations comprised in BASF’s new concept "Beautiful Faces" enable personal care solutions that meet the universal desire for significant anti-aging effects, while allowing manufacturers to target very specific consumer needs.
These were defined by means of a market research study and a validated typology system. Having a clear insight into consumers’ needs and anticipating future trends are crucial for creating successful personal care products.
To develop color care solutions that really resonate with consumers, BASF’s Personal Care business draws its inspiration for new products and concepts from real life and keeps a close eye on regional and global trends. Now, by analyzing cultural drivers in the global market place, BASF has identified the beauty trends that will become dominant in 2016: "Color Full", "Ancient Wisdom", "Woman of Power" and "Third Act". BASF is presenting its "Color Trends 2016" portfolio of effect pigments at this year’s show to help manufacturers leverage the market opportunities that are evolving with these upcoming trends.
As MRC reported earlier, last year, BASF developed new ingredients and innovative concepts for the personal care market. Driving forward the development of the brand Care CreationsTM, the company is taking a more and more science based approach to explore consumer needs: the focus is on a validated typology system with which users can define different consumer personalities.
BASF is the leading chemical company. It produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.
MRC