MOSCOW (MRC) -- Anti-aging remains a main focus in personal care business. This also applies to France, one of the most important cosmetic markets in the world. Therefore, BASF have presented new ingredients that answer to this market trend and contribute to skin rejuvenation and sun protection, as per the company's press release.
One of the main beauty secrets to keep an ageless look is to maintain the first shield of the body healthy and young: the epidermis. A young epidermis is dense, thick and its major components are continuously regenerated. With age, the epidermal innervation decreases and this depletion is sufficient to cause epidermal thinning. With Epigenist - BASF’s new active ingredient - the epidermis is re-innervated and regains the quality of its youth. When applied on the skin, it reverses the natural degradation of nervous fibers and their growth restarts, counterbalancing the time passing by.
With age, epidermis also loses its integrity and structure, which causes blemishes that appear on its surface. As BASF experts discovered recently, the integrity of the epidermis can be restored, if keratinocytes in the epidermis are enabled to differentiate in an optimal way. New and smoother skin appears as fine lines and visible pores fade. Indispensable to the differentiation of keratinocytes is LOX (lysyl oxidase), a key protein that decreases with age. LOX-AGE - a skin relief perfector developed by BASF - is capable of restoring the expression of LOX to a similar level as in young skin.
Over the decades, the purpose of a sunscreen has shifted from just tanning without sunburn to prevention of premature skin-aging and skin cancer in addition. As a consequence, designing and manufacturing a sunscreen has become more and more complex. To overcome this complexity, BASF has developed a sunscreen concentrate that turns into a sunscreen just by adding water: Uvinul Easy is a transparent, oil based concentrate with UV filters and emulsifiers. The addition of water at a constant temperature with moderate stirring leads to a spontaneous formation of a white oil-in-water emulsion.
As MRC informed before, in April 2014, BASF, the world's largest petrochemical major, announced that it had developed new ingredients and innovative concepts for the personal care market. Driving forward the development of the brand Care CreationsTM, the company is taking a more and more science based approach to explore consumer needs: the focus is on a validated typology system with which users can define different consumer personalities.
BASF is the leading chemical company. It produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.
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