MOSCOW (MRC) -- INEOS Automotive has announced Projekt Grenadier's senior management team, updated the search for the site, and outlined the engine options currently under consideration, said the company on its website.
INEOS Automotive has also launched the Projekt Grenadier website, revealing exciting new details about the 'go-anywhere' off-roader. The launch of this interactive website marks the first milestone in the 600 million project to build the world's best and most uncompromising 4x4.
"Projekt Grenadier is starting to capture the public's imagination and this new website is the next milestone on the road", says Jim Ratcliffe, INEOS Chairman. "Our decision to build a brand new world- class 4x4 is an adventure story and we want everyone to share it." Projekt Grenadier – the name given by INEOS to its plan to build a world-class uncompromising 4 x 4 off-roader – reaches a new milestone today with the launch of an interactive website and social media channels.
The website profiles the go-anywhere off-roader’s new management team, as well as featuring a series of videos revealing the genesis of the project, initial thoughts on the vehicle design and the current search for a suitable manufacturing site. This and the new social feeds will provide a window on the project for the general public, sharing regular updates throughout the vehicle’s development – and will even invite followers to participate in the process by sharing their views and designs.
The website launch took place at The Grenadier pub in London’s Belgravia. It was here that Jim Ratcliffe, the chairman of INEOS, first came up with the idea of building a world-class uncompromising 4x4 off-roader to replace the discontinued Land Rover Defender.
INEOS has committed to spending ?600 million on the vehicle and expects to create up to 7,000 direct and indirect jobs. A range of models are planned for sale across the world including multiple wheel-base options, as well as diesel, petrol and hybrid engines to suit different markets.
Dirk Heilmann, the CEO of INEOS Automotive and leader of Projekt Grenadier, says, "Our job is to create the world’s best and most uncompromising 4x4, and we are steadily moving forward with the project. We have recruited a first-class management team, are making good progress in our search for a manufacturing site, and we are now launching the new Projekt Grenadier interactive website."
INEOS Automotive’s new off-roader will have the spirit and straightforward engineering of the old 4x4s but with a massive leap forward in reliability. It will appeal to explorers, farmers and off-road enthusiasts as well as city dwellers seeking adventure.
"The building of our new 4x4 is an adventure story in itself,” says Jim Ratcliffe, INEOS Chairman. “We are used to taking on big, innovative projects and delivering them safely on time and on budget. We have vast amounts of manufacturing and engineering expertise, and a proven track record of success, and we look forward to applying this to create a world-class 4x4."
MRC