MOSCOW (MRC) -- DKSH, the leading market expansion services provider, and BTC Chemical Distribution, a subsidiary of BASF, will start a strategic collaboration for colorants in the personal care and household industries in 14 Asian countries, as per BASF's press release.
Thus, DKSH’s Business Unit Performance Materials, a leading specialty chemicals distributor, has been appointed to provide market expansion services for BASF's product range of home and personal care colorants in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Myanmar, Philippines, Sri Lanka, Singapore, Thailand, Taiwan and Vietnam.
BASF offers one of the most comprehensive line of colorants for the home and personal care industry. The cooperation includes the product lines Puricolor and Iragon. DKSH Business Unit Performance Materials has been chosen as the exclusive Market Expansion Services partner due to its comprehensive Pan-Asian coverage, through specialized teams in each countries and its broad range of services including eight innovation centers and six regulatory affairs centers.
"We are delighted that BASF has chosen DKSH as their market expansion services partner across Asia. We have a strong customer base that has been established over almost 150 years of doing business in Asia. We are convinced that our local business partners will be excited about the opportunity to have access to BASF’s products," commented Cesar Saez, Vice President, Business Line Personal Care Industry, DKSH Performance Materials.
As MRC wrote previously, in July 2014, Alpek and BASF signed agreements concerning the EPS (expandable polystyrene) and PU (polyurethane) business activities of their Polioles joint venture in Mexico, and BASF’s EPS business in North and South America, excluding BASF’s Neopor (grey EPS) business.
BASF is the leading chemical company. It produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. BASF had sales of about EUR74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).
DKSH Business Unit Performance Materials is a leading specialty chemicals distributor and provider of market expansion Services for performance materials, covering Europe, North America, and the whole of Asia. The Business Unit sources, develops, markets, and distributes a wide range of specialty chemicals and ingredients for pharmaceutical, personal care, food & beverage, as well as various industrial applications.
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