MOSCOW (MRC) -- Celanese Corporation, a global technology and specialty materials company and a global leader in vinyl acetate ethylene (VAE) emulsion polymers, has announced the European region re-launch of its industry-leading line of Elite Ultra dispersions for use in nonwovens, specialty papers and other associated industries, reported the company on its site.
The result is the new Vinamul Elite 15 with firmer hand, and Vinamul Elite 25 with softer hand for use in wipes, tabletop and hygiene applications.
The newly released products offer lower odor through a reduction in total volatile organic compounds (VOCs), higher solids content, and a potential for carbon dioxide reduction versus older generation products. Both Vinamul Elite products still feature high dry and wet tensile strength, good absorbency and are APE-surfactant free.
"In collaboration with our customers to find fresh, innovative solutions that meet their product development needs, Celanese identified a solution for higher solids in the emulsion and responded with the Vinamul Elite series," said Peter Zeimentz, segment manager for the Celanese emulsion polymers business.
These new Vinamul Elite products will be available throughout Europe, the Middle East and North Africa.
As MRC wrote previously, Celanese Corporation has recently developed new emulsion products for architectural paints. The company also expanded its product portfolio for the coatings and adhesives industries, including Celansese's solvents, vinyl acetate monomer, EVA polymers and emulsions. Thus, the company's new emulsion products - EcoVAE 450, Avicor 385 and Avicor 390 - represent solutions to many of the industry's issues including low-VOC primers, stain resistance and broad formulation latitude.
Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. Based in Dallas, Texas, Celanese employs approximately 7,400 employees worldwide and had 2013 net sales of USD6.5 billion.
MRC