MOSCOW (MRC) --BASF, the largest diversified chemical company in the world, had sales of approximately EUR8.5 billion in 2012 from new products that have been on the market for less than five years, reported the company in its press-release.
"Our research Verbund has increased its innovative strength to a new level of performance in 2012," said Dr. Andreas Kreimeyer, member of the Board of Executive Directors of BASF SE and Research Executive Director, at the Research Press Conference in Ludwigshafen.
In 2012, BASF launched more than 250 new products onto the market.
"If we also include new formulations and optimized products, the total actually runs to several thousand," added Kreimeyer. In 2020, BASF aims to achieve sales of EUR30 billion from new products that have been on the market for less than ten years.
To continue being successful with innovations, in 2012 BASF increased its research and development expenditures to EUR1.7 billion (in 2011 - EUR1.6 billion). At present around 10,500 employees are working in international and interdisciplinary teams on about 3,000 projects worldwide.
In 2020, BASF plans to conduct half of its research outside Europe.
"Our aim is to achieve greater access to customers, young scientists and innovation centers in the various regions."
In 2012, BASF opened seven new laboratories in Asia and the United States and expanded laboratories worldwide to achieve this goal. The proportion of research activities outside of Europe has increased from 24% in 2011 to 27% in 2012.
As MRC reported earlier, in early April, the company presented its innovative solutions for energy-efficient and low-maintenance construction in Russia at the trade fair MosBuild. The BASF's new wide-range construction portfolio is aimed to increase energy efficiency in buildings and enhance durability and, thus, reduce repair and maintenance costs.
BASF is the largest diversified chemical company in the world and is headquartered in Ludwigshafen, Germany. BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.
MRC