MOSCOW (MRC) -- BASF, the largest diversified chemical company in the world, has started to roll out its Master Builders Solutions brand in Asia Pacific as part of a phased launch process, reported the company in its press-release.
The global brand is a sign for BASF’s commitment to the construction industry and represents a wide range of construction chemical solutions previously sold under a variety of specialty brands.
The portfolio of products and services marketed under the Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.
The revised range of products and services marketed under the Master Builders Solutions brand now features a globalized naming system, helping BASF to support customers and partners with a promise of constantly high quality and consistency in products and services.
We remind that, as MRC informed previously, last summer BASF and China Petroleum & Chemical Corporation (SINOPEC) signed a Memorandum of Understanding (MoU) to further strengthen their cooperation by jointly exploring the possibility of building a world-scale isononanol (INA) plant in Maoming Hi-tech Industrial Development Zone, Maoming, China. Later last year, as part of BASF's major innovation investment in China, the company opened the first Innovation Campus Asia Pacific and its new Greater China headquarters at its site in Pudong, Shanghai. With this expansion the company"s site will be one of BASF"s largest outside of Germany.
BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions. The division operates production sites and sales centers in more than 60 countries and achieved sales of about EUR2.3 billion in 2012.
BASF is the largest diversified chemical company in the world and is headquartered in Ludwigshafen, Germany. BASF produces a wide range of chemicals, for example solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile and automotive industries.
MRC