Dow and LVMH are collaborating to accelerate environmentally sustainable packaging across LVMH’s perfume and cosmetic products, said the company.
The companies plan on integrating bio-based and circular plastics into several multinational product applications. LVMH Beauty is home to 75 luxury brands. The transition is a part of LVMH’s Life 360 program, an initiative to create products in harmony with nature that respect and preserve biodiversity and the climate, engaging and motivating all stakeholders.
“At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in the near future,” says Claude Martinez, executive president and managing director at LVMH Beauty.
“Collaborating with Dow in developing sustainable Surlyn [bioplastic] is key as this material is used in some of our iconic perfumes, starting with Guerlain La Petite Robe Noire. It is helping LVMH achieve our sustainability targets without any compromise on quality.”
LVMH will make its packaging from bio-based and plastic waste feedstocks. These textiles will be used to produce Surlyn Ionomers. Surlyn is the name of Dow’s bioplastic made from polymers used to manufacture premium perfume caps and cosmetic cream jars.
The bio-based Surlyn plastic is made from raw materials such as cooking oil. LVMH Beauty says it will only utilize by-products from an alternative production process to create the plastic. The company continues that the raw feedstock materials will not consume extra land resources nor compete with the food chain.
We remind, Fluor has been awarded a reimbursable contract by Dow to provide front-end engineering and design (FEED) and engineering, procurement and construction management (EPCM) services for the world’s first net-zero carbon emissions (scope 1 and 2 carbon dioxide emissions) ethylene cracker and derivatives complex in Fort Saskatchewan, Alberta, Canada. Fluor will book the initial FEED award in the first quarter and anticipates the additional EPCM scope will be awarded throughout 2023 pending a final investment decision by Dow’s Board of Directors.
mrchub.com