MOSCOW (MRC) -- Dulux, the flagship decorative paint brand from AkzoNobel India has launched the next generation of colour innovation for consumers in India, said Chemindigest.
Dulux’s iconic Velvet Touch ultra-luxury interior emulsions now come power-packed with the Tru Color technology edge across the entire range (of Dulux Velvet Touch Diamond Glo, Dulux Velvet Touch Pearl Glo and Dulux Velvet Touch Platinum Glo).
Rajiv Rajgopal, Managing Director AkzoNobel India says, “Dulux Velvet Touch epitomises the best quality of paint. As Indian consumers are increasingly spending more time rejuvenating their homes, walls have become a canvas of self-expression. Dulux India is now further empowering consumers to flourish through colours. We’re delighted to present the all new Dulux Velvet Touch with the Tru Colour technology. This is our promise of intense rich colours with ultra-smooth finish so that every living space feels like home."
Inspired by global contemporary design themes, Tru Color brings to life a specially curated palette of intense rich colours made with the finest ingredients and colour pigments for an ultra-smooth finish. AkzoNobel’s global aesthetic center at Amsterdam has distilled its colour expertise into three design palettes – Essential, Accent and Atmosphere.
As per MRC, AkzoNobel expects business in Russia to wind down in the next couple of months due to difficulties accessing raw materials and the increasing deterioration of supply chains. The firm, which operates four plants in the country, expects its Russian assets to go out of business within the next couple of months due to the impact of sanctions imposed on the country and intensifying supply chain disruption, as well as the ability of key customers to finance orders.
As MRC previously reported, AkzoNobel completed a capacity expansion at its industrial coatings plant in Songjiang, near Shanghai, China, in March 202, doubling its packaging lacquer and coating capacity. After expansion, the plant became one of the world's largest enterprises for the production of industrial coatings, as well as epoxy and polyester resins.
AkzoNobel is the world's largest manufacturer of paints and coatings, also a leader in specialty chemicals.