MOSCOW (MRC) -- Skincare brand Origins and its parent company The Estee Lauder Companies (ELC) have partnered with chemical firm SABIC and beauty packaging manufacturer Albea to launch an advanced recycled tube package in 2021, according to Chemweek.
Origins will tap SABIC’s advanced recycling technology to manufacture a tube pack format made from tough to recycle, post-consumer mixed plastics material.
The skincare brand’s Clear Improvement Active Charcoal Mask will be packaged in a tube of a circular polymer resin made using SABIC’s certified circular polyethylene (PE) and polypropylene (PP) advanced recycling technology.
Albea will leverage its expertise in the use of recycled resins to provide a ‘high-performing’ tube experience.
With the help of advanced recycling technology, the hard-to-recycle plastics are broken down to its molecular state, which is then used to create high-performance plastics like a virgin material.
SABIC’s certified circular polymer, which is part of its TRUCIRCLE portfolio of circular solutions, makes use of this technology that can continually convert plastics back to the original polymer.
This partnership aligns with sustainable packaging goals of ELC. Among these goals feature increasing the amount of post-consumer recycled (PCR) material in its packaging by up to 50% by 2025. This will extend the efforts of Origins to have at least 80% of its packaging by weight to be recyclable, refillable, reusable, recycled or recoverable by 2023.
The certified polymers of SABIC are based on a mass balance approach.
The firms involved in the value chain need an ISCC PLUS certification, which verifies that the mass balance accounting follows predefined and transparent rules. Furthermore, it offers traceability along the supply chain, right from the feedstock to the final product.
Origins vice president of global marketing and product development Francesca Damato said: “Respect for the well-being of your skin and our planet is ingrained into our brand’s DNA.
“It guides our actions and is reflected in our Origins offerings which is why we’re excited to partner with SABIC and Albea to provide our consumers with a safe, high-quality and responsible packaging solution that helps reduce our impact on the environment.
“Together, we have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumer and the planet. This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.”
SABIC circular economy leader Mark Vester said “The new Origins packaging is the result of true collaboration and innovation, and another step closer to closing the loop on used plastics. We are committed to collaborating with partners across the value chain to work towards a more sustainable, circular future.”
As MRC reported earlier, Saudi Aramco and Saudi Basic Industries Corporation (SABIC) have decided to reevaluate their crude-oil-to-chemicals project in Yanbu on the kingdom's west coast, according to an Oct. 18 statement on the Tadawul stock exchange, as they slash spending due to low prices. The USD20 billion project may be downsized to use Aramco's existing facilities in the port city, instead of building a new plant, the statement posted by SABIC said. "Both parties intend to re-evaluate the scope of the crude-oil-to-chemicals (COTC) complex project and study the integration of Saudi Aramco's existing refineries in Yanbu with a world-scale mixed feed steam cracker and downstream olefin derivative units," the statement said.
According to MRC's ScanPlast report, Russia's estimated PE consumption totalled 1,496,500 tonnes in the first eight months of 2020, up by 5% year on year. Shipments of all ethylene polymers increased, except for linear low desnity polyethylene (LLDPE). At the same time, PP shipments to the Russian market reached 767,2900 tonnes in the eight months of 2020 (calculated using the formula - production minus exports plus imports - and not counting producers' inventories as of 1 January, 2020). Supply increased exclusively of PP random copolymer.
Saudi Basic Industries Corporation (Sabic) ranks among the world's top petrochemical companies. The company is among the world's market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers.