MOSCOW (MRC) -- The recent launch, by Avery Dennison, of a portfolio using recycled PET (rPET) liners has received another important boost, with four labelling constructions now available across Europe, as per the company's press release.
Georg Muller-Hof, vice president marketing LPM Europe, said that using post-consumer waste (PCW) to manufacture label liners represents a step change in sustainability: "Avery Dennison is focused on real-world sustainability improvements, which ultimately means ‘closing the loop’ and using post-consumer waste to create new products. These four new labelling materials not only use a liner with more than 30% recycled PET bottle content, but they are also part of our CleanFlake and ClearCut portfolios - which offer important additional sustainability gains in their own right."
Three CleanFlake materials are now available on a thin rPET23 liner. The 'switchable' CleanFlake adhesive is designed to separate cleanly from PET bottles during the recycling process so that contamination of PET flakes is avoided - an important factor in ensuring that recycled PET can be recycled rather than downcycled. A fourth material - a high clarity ClearCut PP50 TOP CLEAR-S7000-rPET23 construction - is considerably thinner than today’s market reference (PP60 with PET30), and offers high speed conversion and dispensing using the same thin rPET23 liner.
The rPET liner has been designed to convert in the same way as a conventional PET liner, with no noticeable differences in performance.
Muller-Hof said that more will follow: "We are committed to managing waste across the value chain - in line with our 2025 Sustainability Goals and to meet the needs of our customers. Moving forward, we look forward to introducing rPET liner in an expanded range of products, as well as offering products that contain recycled content and/or enable recycling of end use packaging."
As MRC wrote earlier, in December 2016, Avery Dennison Corporation announced it had agreed to acquire Hanita Coatings, a pressure-sensitive materials manufacturer of specialty films and laminates from Kibbutz Hanita Coatings and Tene Investment Funds for the purchase price of USD75 million. Headquartered in Israel with sales and distribution facilities in the United States, Germany, China and Australia, Hanita Coatings develops and manufactures coated, laminated, and metallized polyester films for a range of industrial and commercial applications, all of which require high performance and superior quality.
Headquartered in Glendale, California, Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent.