MOSCOW (MRC) -- Calling all startups, scale-ups, entrepreneurs and innovators, Akzo Nobel started the first edition of its "Paint the Future - the startup challenge" to discover new and revolutionary solutions that are intended accelerate innovation in the world of paints and coatings, said Process-worldwide.
The challenge is to connect bright minds and promising solutions from across the globe with the company's expertise, global scale and resources. Innovators, challenge teams, institutions and industry experts will work together to enhance the submitted ideas, forming a truly collaborative ecosystem. Spearheaded by the company's Chief Technology Officer Klaas Kruithof, Paint the Future offers winners the opportunity to accelerate commercialization of their solution.
Interested participants can register on the challenge's website to join the platform, submit solutions and contribute industry expertise as part of the community.
Launched in partnership with KPMG, the challenge focuses on five key areas:
Smart application
Enhanced functionality
Circular solutions
Life science infusion
Predictable performance
The deadline for new submissions is March 1, 2019, and participants on the platform will continue to explore, discuss and enrich ideas until March?12, after which AkzoNobel experts will select finalists to participate in the finals event in Amsterdam May 14 to 16. Shortly thereafter, the company will begin working with winners on sustainable business opportunities.
MRC