МOSCOW (MRC) -- Clariant, a world leader in specialty chemicals, is introducing automotive engineers to ColorForward, the color forecasting guide for the plastics industry during the Plastics in Automotive Engineering Congress sponsored by VDI, the society of German engineers, said the producer on its site.
Clariant's ColorWorks offers traditionally two versions of ColorForward: one aimed at designers of solid plastic components and the other, ColorForward Interiors, which is addressed to users of fibers and textiles. The goal of both versions is to help designers and marketing professionals make more informed color choices.
Starting from this solid root, this year a new member joins the ColorForward family: ColorForward Automotive, specifically addressed to the needs of the automotive design.
"Clariant Masterbatches is, since many years, one of the major global suppliers of color and additive solutions to the Automotive industry, with links to all the players in the value chain," explains Laura Carrillo, Head of Market Segment Automotive Europe.
ColorForward springs from the minds and experience of an international team of color, design, marketing and polymer experts, representing multiple creative industries from all over the world. Each edition presents four global societal trends that can be expected to influence consumer behavior. Each trend is then represented by five colors that capture the essence of that trend. In the original ColorForward, the colors are presented in molded plaques made of various plastics, rigid and flexible, opaque and translucent. ColorForward Interiors presents the colors as pompons made of polypropylene (PP) and polyamide (PA) fibers, but also "wrap cards" with polyester fiber samples – forms that are very familiar to developers and users of fabrics, carpeting and upholstery.
As MRC informed before, Clariant's Masterbatches, a devision of the world leader in specialty chemicals Clariant, has presented two innovative products - REMAFIN-EP white masterbatches and Hydrocerol nucleating agents, which cater to the needs of India’s pharmaceutical and infrastructure industries.
Clariant's Masterbatches business unit is a recognized global leader in color and additive concentrates and performance solutions for plastics.
Clariant AG is a Swiss chemical company and a world leader in the production of specialty chemicals for the textile, printing, mining and metallurgical industries. It is engaged in processing crude oil products in pigments, plastics and paints. Clariant India has local masterbatch production activities at Rania, Kalol and Nandesari (Gujarat) and Vashere (Maharashtra) sites in India.
MRC