MOSCOW (MRC) -- Styron, the global materials company and manufacturer of plastics, latex and rubber, and its affiliate companies have announced price increases of EUR50 Euro per dry metric ton for all Styrene butadiene and acrylic latexes sold into the paper, carpet and performance markets in Europe, Middle East, Africa and India (EMEAI), reported the company on its site.
This increase will be immediately or as contract terms permit.
"Styron is investing considerable resources into developing new technologies for its Latex markets while continuing to focus on maintaining its high level of expertise and service. This price increase is necessary in order to address the significant margin erosion which we have seen since 2008 and to allow us to continue to provide the high quality of products and service our customers receive from Styron," says Jan Muller, Styron Global Business Director, Latex.
As MRC informed earlier, in February 2014, Styron announced that it would be doubling its Solution Styrene Butadiene Rubber (SSBR) production capacity of one train, after reaching an agreement with material supplier JSR, to acquire its current production capacity rights at Styron’s world-scale rubber production hub in Schkopau, Germany.
SSBR is used in producing high performance tires and green tires with lower rolling resistance. Styron’s Schkopau production site currently hosts eight world-scale rubber trains that supply tire customers around the world. Prior to this agreement, JSR held the capacity rights to 50% of one of Styron’s three SSBR production trains in Schkopau.
As a result, as from April 1, 2014 Styron received full capacity rights to this train, enabling it to increase its capabilities to serve the global tire market.
Styron is a leading global materials company and manufacturer of plastics, latex and rubber, dedicated to collaborating with customers to deliver innovative and sustainable solutions. Styron’s technology is used by customers in industries such as home appliances, automotive, building & construction, carpet, consumer electronics, consumer goods, electrical & lighting, medical, packaging, paper & paperboard, rubber goods and tires. Styron had approximately USD5.3 billion in revenue in 2013, with 19 manufacturing sites around the world, and approximately 2,100 employees.