MOSCOW (MRC) -- Batory Foods, a leading distributor of high-quality ingredients for US food manufacturers, has reached an agreement with Celanese Corporation, a global technology and specialty materials company, as a select distributor of the new Qorus sweetener system, reported Celanese in its press release.
Developed by Celanese, Qorus balances flavor and sweetness while masking off notes. This empowers manufacturers to develop low- and no-calorie foods and beverages that taste as authentic as their full-calorie counterparts.
"This is not just another high-intensity sweetener," said Tom Tang, product manager, Batory Foods. "It's a complete sweetener solution that propels the development of no- and low-calorie products into the future. Qorus changes the game for formulators, who can now innovate in this space with fewer limitations."
Typically, product developers sacrifice taste for caloric reduction. With Qorus, however, Batory customers can deliver the delight of uncompromising sweetness - without the calories of sugar. Qorus significantly reduces the bitter aftertaste of traditional no- or low-calorie sweeteners and increases sweetness perception. The optimizer inside the Qorus sweetener system does not add its own taste.
Qorus functions in a variety of processing conditions and is designed for no- and low-calorie carbonated and non-carbonated beverages, flavored waters, energy and juice-based drinks, dairy products, cocktails and many more applications.
The distribution partnership with Celanese also allows manufacturers to leverage Batory's strength as a single-source ingredients provider. Customers that may have otherwise purchased flavorings or masking agents from different vendors can turn to Batory for a complete sweetener solution.
We remind that, as MRC reported earlier, Celanese Corporation had announced that it would increase the price of vinyl acetate-based emulsions sold in the Americas. Thus, PVAc homopolymer, vinyl acetate ethylene (EVA) and vinyl acrylic emulsions will increase by up to USD0.05/wet pound effective November 1, 2014, or as contracts allow.
Founded in 1979, Batory Foods is a leading national ingredients distributor, offering manufacturers the industry's largest portfolio of high-quality food and fine ingredients.
Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. Based in Dallas, Texas, Celanese employs approximately 7,400 employees worldwide and had 2013 net sales of USD6.5 billion.
MRC