MOSCOW (MRC) -- Styrolution, the global leader in styrenics, has unveiled enhancements to its transparent specialties production network and portfolio, reported the company in its press release.
Specifically, the company successfully started NAS production in its Decatur, Alabama site and will open a new NAS and Zylar plant in Ludwigshafen, Germany, which will begin production in early October. Delivering on plans Styrolution shared earlier this year, the launch of production at both of these existing sites bolster global supply security and local sourcing options for transparent specialty styrenics.
Styrolution also unveiled new grades in its Zylar and Clearblend product lines. The announcement of the new grades, Zylar 670 and Clearblend 155 further reinforces Styrolution's commitment to advancing its offering in transparent specialty styrenics. Both grades are the result of a new, proprietary impact-modifying technology, and offer customized strength that has been proven through exceptional performance in drop tests.
Zylar 670 is high-performance transparent specialty product is characterized by water clear transparency, high flowability, good chemical resistance and exceptional impact-resistance when dropped. Clearblend 155 is an impact-modified, transparent styrene acrylic copolymer dry blend that offers customers a cost-effective material solution without significantly compromising performance.
The powerful combination of transparency and unique strength make these grades ideal material solutions for applications across a wide range of industries.
Marcela Villegas, Business Director, Transparent Specialties, EMEA Styrolution: "We are pleased to now offer regional supply of NAS and Zylar throughout Europe, the Middle East and Africa. In fact, the new plant in Ludwigshafen makes Styrolution the largest producer of transparent styrenics in EMEA. Customers across the region will also benefit from local Styrolution experts, who in the spirit of collaborative innovation are dedicated to helping customers across a range of industries achieve their vision for application success with transparent styrenics."
The successful start of NAS production in Decatur, the opening of the new plant at Ludwigshafen and the launch of the new grades all reinforce Styrolution's continued global leadership in and dedication to innovation through specialty styrenic materials. The successful enhancement of these production locations and sought-after product portfolios are key steps in the advancement of Styrolution's Triple Shift strategy, which calls for a focus on styrenic specialties and Standard ABS, higher-growth industries, such as healthcare, household and electronics and growth in emerging markets. These developments also ensure that customers throughout the world and across all industries have access to the material solutions critical to the success of their applications.
As MRC wrote before, in February 2014, in order to further strengthen its polystyrene (PS) business in North America, Styrolution announced it plans to consolidate PS capacity in the region. In addition, Styrolution will accelerate growth in styrenic specialties through an expansion of its offering for high-performance transparent styrenics, by providing local supply in Europe, the Middle East and Africa (EMEA). Part of Styrolution's Triple Shift growth strategy, these measures will further enhance the company's position as the global leader in styrenics.
The Styrolution Group GmbH is a global provider of styrenics , headquartered in Frankfurt am Main. The company is a joint venture between BASF (50%) and INEOS (50%), were merged into the main styrene operations of the two partners. Its main focus is on the production of monomer, polystyrene, styrenic specialties, and ABS. The company offers styrene plastics for a variety of everyday products from different industries, such as automotive, electronics, construction, household, leisure, packaging, medicine and health. In 2013, the company's sales were at EUR5.8 billion, resulting in an EBITDA before special items of EUR442 million. Styrolution employs approximately 3,200 people and operates 17 production sites in ten countries.
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