MOSCOW (MRC) -- Aiming to strengthen its customer-centric innovation and drive growth, Styrolution has announced a new organizational unit: Global Focus Industries and R&D, according to the company's press release.
The unit will be led by styrenics industry veteran, Rob Buntinx, with a mandate to better serve customers in key focus industries worldwide through industry-specific account management and services. The group's R&D arm will further emphasize application-driven collaborative innovation with customers.
The formation of the new unit aligns with the company's growth strategy, which calls for three ‘shifts' intended to put greater focus on three areas: higher-growth industries, ABS Standard and styrenic specialties, and emerging markets.
Due to the region-specific requirements of customers in automotive, electronics, and healthcare, they will continue to be served regionally. In order to ensure customers benefit from Styrolution's profound expertise in these areas, global and regional coordinators will facilitate transfer of best practices.
The addition of Global R&D and Intellectual Property to the new organizational unit will help Styrolution further focus its innovation efforts on industry trends and customer needs by tying research more strongly to application development. One key initiative to be fully implemented in 2014 is the new R&D partnership between Styrolution, the independent research and technology development provider NMB, and the University of Bayreuth. This partnership is meant to further strengthen the company's strong position in key industries through a focus on customer-centric innovation, as well as strategic projects like 3D printing and lightweight structures.
As MRC reported previously, in December, 2013, Styrolution announced measures to better serve customers in Europe, the Middle East and Africa (EMEA). New initiatives include the optimization of Styrolution's production network in Germany and the opening of a regional specialties logistics center.
The Styrolution Group GmbH is a global provider of styrenics , headquartered in Frankfurt am Main. The company is a joint venture between BASF (50%) and INEOS (50%), were merged into the main styrene operations of the two partners. Its main focus is on the production of monomer, polystyrene, styrenic specialties, and ABS. The company offers styrene plastics for a variety of everyday products from different industries, such as automotive, electronics, construction, household, leisure, packaging, medicine and health.
MRC