BASF’s broad portfolio made this individual project possible. Whether for polyurethane foams for ergonomically correct seats, lightweight engine mounts made of plastic, or unusual coatings, BASF is the world’s largest automotive supplier in the chemical industry. “The automotive industry is one of the BASF Group’s most important customer segments. In order to consolidate the activities and competencies, a lively exchange takes place in the cross-divisional teams,” said Harald Pflanzl, Head of Automotive Refinish Europe at BASF.
The automotive industry is one of BASF’s key customer industries, accounting for up to 15 percent of the Group’s total sales. As the world’s leading automotive supplier in the chemical industry, BASF is recognized as a reliable and competent partner by carmakers, suppliers, and the after-sales market. With a strong presence in Europe, Africa, North and South America, as well as in Asia, BASF has a global industry network. It supplies and develops functional materials and solutions that contribute to the vehicles of today and of the future. From engineering plastics, polyurethane and specialty foams, coatings and fuel additives to catalysts, battery materials, pigments, synthetic lubricants, coolants, brake fluids and chemicals for leather and textiles, BASF supplies a broad range of products for use in the automotive industry. Sales to the automotive industry in 2012 were EUR9.5 billion.